Study Highlights the Most Effective Media for Outdoor Entertainment

Study Highlights the Most Effective Media for Outdoor Entertainment

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Despite significant shifts in outdoor entertainment from magazine, radio and television advertising to digital, mobile and/or social advertising by many outdoor companies, research shows, in most cases, that the swing to new media and mobile is akin to leaving fish to find fish.

According to a recently completed media study, traditional outdoor entertainment media channels continue to remain powerful choices for advertisers. (gettyimages.com)

PURSUIT CHANNEL SHOWS IMPRESSIVE AUDIENCE GROWTH

“Outdoor Life, Media Usage & Economics by Generation,” a 22-page report released April 2018 by blue-chip independent media consultant Brad Adgate, frames the generational architecture…



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